Marketing Video: GDi Workforce Management

Marketing Video Concept and animation for the GDi Workforce Management Application W4

.about the project

GDi was struggling with marketing and promotion during COVID, so I built this marketing explainer video to explain use cases for multiple industries about GDi’s products. 

 

This marketing video was used to introduce GDi to a wider audience which was usually done at conferences or workshops. The acceptance from both the client and their customers was very positive and further videos were commissioned for tutorial videos for the same product. 

 

My ROLE

  • Work with the Head of  Marketing and Head of Product on the concept for this marketing video. 

 

  • Designed and animated all elements and layovers in Adobe Illustrator and After Effects, live recorded videos were used by license from Adobe Stock, with added overlay elements that I created

 

  • Voiceover in English for the U.S. Market, and Croatian for local markets. 

.more work